Overseas win in SA (India-SA 3rd Test Jan-2018)

The Reluctant Activist

We are a country of 1.3 billion which is multicultural in nature more divided than united ,yet there are instances where it does come together ,one of them is cricket.

Today India witnessed a great win in South-Africa , arguably one of the finest overseas.More than the win ,its the character which the team showed is really marvelous. I guess the team which Ganguly developed ,the character he built is aptly showcased in this team. They tamed the tiger in their backyard. They made the SA batsman who grew in these wickets humbled,bruised (both body and ego) and tattered at the end of the test. The wickets which was made to expose India team’s vulnerability ,rather showcased their skill,adaptability and character.

Coming to the Indian captain, Virat Kohli , he is all that Ganguly was and more , yes he fights from the front (nothing against Dada ,its just that…

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Data Gravity on Cloud

Dave McCrory quotes

“Consider Data as if it were a Planet or other object with sufficient mass. As Data accumulates (builds mass) there is a greater likelihood that additional Services and Applications will be attracted to this data. This is the same effect Gravity has on objects around a planet. As the mass or density increases, so does the strength of gravitational pull. As things get closer to the mass, they accelerate toward the mass at an increasingly faster velocity”

This paragraph has got lot of sense and neatly summarizes the importance of data for any business , he further adds on its not the volume of data but the importance of data that should be considered for the building of mass(another great line)

 

Display advertisement meets Facebook fan page = Social Ad

Brand marketers spend $20 billion a year on display advertising. The goal? Drive brand recall and purchase intent. The medium? Pictures, text, and call-to-action buttons.
The first banner ad, for AT&T as seen below, hit the web in 1994:

The web has changed a lot since 1994, growing exponentially richer via broadband, APIs, YouTube, Twitter and Facebook, but, in an odd disconnect, display ads stayed virtually unchanged over the years.

With the rise of Facebook and Virtually every company pushing itself to Facebook Fan page here is an idea which brings best of Facebook fan page news feed with banner ad.

The below prototype is built using Google Chrome Ad with Facebook Google Chrome Fan page news feed.

Google Chrome Ad prototype

The design elements in the ad are

1. The Real-Time Web: The rise of the real-time Web has impacted our day-to-day lives as well as the way business is conducted. Because of these live conversations, companies are no longer investing in “snap shots” of their brand, but rather in two-way conversations with their target audience. This requires a shift in regarding creative as something that is fixed for a one-time campaign, to something that is fluid, real-time and responsive. This is achieved by embedding these social elements – videos, Twitter feeds, surveys, blog posts, games – directly in the ad itself.

2. The Dynamic Ad Experience: Each time an ad loads, it can be programmed and adjusted based on observed behavior over the life of a campaign and consumers’ interaction with the unit, information known about a consumer, and other variables. In this way, ads become a set of programmable, adjustable configuration options that marketers can adjust in real-time based on performance, retargeting and analytic optimizations.

3. New Means for Measurement: There is also a shift in the conversation around what determines the success of an ad or entire campaign. While click-through rates have been regarded as the Holy Grail in gauging the success of display ad campaigns, engagement levels and time spent interacting with an ad now promise metrics that are richer, deeper and far more tangible assessments.

Check out the prototype of Real time social Ad here

Google Chrome Ad prototype

 

Business Plan – iBand

Entreprenuerial Journey: It started when I was in final year at IITK . 2nd runner up in annual entrepreneurship contest “Megabucks’04” among 120 teams from India and abroad. It was a Business idea based on location specific value added services on mobile phones called iBand. We were a team of three people from IITK.

I thought I should share my B-Plan with you guys, it may help you guys in wiriting a good B-Plan.

View this document on Scribd

Blackout 50,000+ Visits

I would like to thank all the readers for such a good response. Today we hit the landmark of 50K+ hits with 60 posts and 120 comments.

Me and Soubhagya sarted this blog 8 months back , thinking we have so many things to say and talk about lets take our thoughts and opinion to world and our journey of blogging started. We were never good at writing and never wrote a article ever. But each of your comments and visits made us write more and more.

I would love to share top three articles of our blog.

1. Adobe + Flash product key’s
2. Steve Jobs = US $500 Million 
3. Get CAT 2008 Solution and Analysis

Top three articles we love

1. Billions of entrepreneurs
2. PseudoNationalism
3. Drunken Philosophies

Thanks readers again.