Data Gravity on Cloud

6 Feb

Dave McCrory quotes

“Consider Data as if it were a Planet or other object with sufficient mass. As Data accumulates (builds mass) there is a greater likelihood that additional Services and Applications will be attracted to this data. This is the same effect Gravity has on objects around a planet. As the mass or density increases, so does the strength of gravitational pull. As things get closer to the mass, they accelerate toward the mass at an increasingly faster velocity”

This paragraph has got lot of sense and neatly summarizes the importance of data for any business , he further adds on its not the volume of data but the importance of data that should be considered for the building of mass(another great line)


Display advertisement meets Facebook fan page = Social Ad

26 Jan

Brand marketers spend $20 billion a year on display advertising. The goal? Drive brand recall and purchase intent. The medium? Pictures, text, and call-to-action buttons.
The first banner ad, for AT&T as seen below, hit the web in 1994:

The web has changed a lot since 1994, growing exponentially richer via broadband, APIs, YouTube, Twitter and Facebook, but, in an odd disconnect, display ads stayed virtually unchanged over the years.

With the rise of Facebook and Virtually every company pushing itself to Facebook Fan page here is an idea which brings best of Facebook fan page news feed with banner ad.

The below prototype is built using Google Chrome Ad with Facebook Google Chrome Fan page news feed.

Google Chrome Ad prototype

The design elements in the ad are

1. The Real-Time Web: The rise of the real-time Web has impacted our day-to-day lives as well as the way business is conducted. Because of these live conversations, companies are no longer investing in “snap shots” of their brand, but rather in two-way conversations with their target audience. This requires a shift in regarding creative as something that is fixed for a one-time campaign, to something that is fluid, real-time and responsive. This is achieved by embedding these social elements – videos, Twitter feeds, surveys, blog posts, games – directly in the ad itself.

2. The Dynamic Ad Experience: Each time an ad loads, it can be programmed and adjusted based on observed behavior over the life of a campaign and consumers’ interaction with the unit, information known about a consumer, and other variables. In this way, ads become a set of programmable, adjustable configuration options that marketers can adjust in real-time based on performance, retargeting and analytic optimizations.

3. New Means for Measurement: There is also a shift in the conversation around what determines the success of an ad or entire campaign. While click-through rates have been regarded as the Holy Grail in gauging the success of display ad campaigns, engagement levels and time spent interacting with an ad now promise metrics that are richer, deeper and far more tangible assessments.

Check out the prototype of Real time social Ad here

Google Chrome Ad prototype


Business Plan – iBand

13 Feb

Entreprenuerial Journey: It started when I was in final year at IITK . 2nd runner up in annual entrepreneurship contest “Megabucks’04” among 120 teams from India and abroad. It was a Business idea based on location specific value added services on mobile phones called iBand. We were a team of three people from IITK.

I thought I should share my B-Plan with you guys, it may help you guys in wiriting a good B-Plan.

Blackout 50,000+ Visits

31 Jan

I would like to thank all the readers for such a good response. Today we hit the landmark of 50K+ hits with 60 posts and 120 comments.

Me and Soubhagya sarted this blog 8 months back , thinking we have so many things to say and talk about lets take our thoughts and opinion to world and our journey of blogging started. We were never good at writing and never wrote a article ever. But each of your comments and visits made us write more and more.

I would love to share top three articles of our blog.

  1. Adobe + Flash product key’s
  2. Steve Jobs = US $500 Million 
  3. Get CAT 2008 Solution and Analysis

Top three articles we love

  1. Billions of entrepreneurs
  2. PseudoNationalism
  3. Drunken Philosophies

Thanks readers again.

The epitome of Intellectuality:Steve Jobs

24 Jan

There are great individual who give vision and direction to the present generation but there are few genius who can give vision to the next generation and among them is Steve Jobs

Here is the collection of some of his legendary statement

1.  I was worth about over a million dollars when I was 23 and over 10 million dollars when I was 24, and over a hundred million dollars when I was 25 and it wasn’t that important because I never did it for the money.

2.  I would trade all of my technology for an afternoon with Socrates.

3.  My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

4.  I mean, some people say, ‘Oh, God, if (Jobs) got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.

5.  The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

6. We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.

7. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

8. In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

9. …Almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

10. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

11. I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Disclaimer:This quotes were taken from the blog of Rajesh Setty (

Yuva for VOTE @ 2009 Election

23 Jan

This year elections are going to be very crucial for India as well as for us. Current govt. has not done very well on many fronts like Terror, Mehangai,Job,Infrastructure and health. But has done pretty well in some fromts like Education,Agriculture,N-Deal and Internation Politics.

This time we Need A Change not just in govt but in us. We youth never participate in voting and the end result is we suffer on many issues which relates to us day and night.

Some young enthusiasts of the country are launching an awareness
campaign for the youth of India to make them learn the importance of
their vote.
They plan to start their first campaign on 26th of January 2009 in
Bangalore. Their main activity will involve helping people in getting    
their Voter ID cards
ready. Visit their site: for more details.


Download more than 200 question of GD-PI for IIM Bangalore and Calcutta, IIM Indore, IIM Kozhikode, IIM Lucknow,XLRI, IITD, IITM, IIFT, GLIM, MS Ramaiah, KJ Somaiya, IRMA, IMT Ghaziabad

15 Jan

Check out this if you want to download original questions of gd-pi of various colleges from past students….

100 Question Bank of GD-PI of IIM Bangalore and Calcutta, IIM Indore, IIM Kozhikode, IIM Lucknow


100 Question Bank of GD-PI of XLRI, IITD, IITM, IIFT, GLIM, MS Ramaiah, KJ Somaiya, IRMA, IMT Ghaziabad