Brand You

17 Dec

The current generation is the most privilege ones in the Indian history (believe it or not else try reading a bit about history) after independence, Who has got the most freedom ever, money to spend and Parents who are more like friends? This youth is living a life which is full of brands. They love to go for brands and a race to prove them selves superior. But deep inside their heart they are not driven by high esteem but by a low esteem dyeing to get attention by adopting the brands (this is very common) Other dimension in life where you can find this trend are– people saying I work for this company or I passed from this university before they say anything else why ? Again the reason is they try to attach the esteem or value of the company or the university to themselves (Next question what’s wrong? Nothing but you are missing a big point)

They forget that having branded products at their discretion or companies in their profile doesn’t makes one a branded person (necessarily…..though might be true) If I put it this way the brand which you are wearing (If you look good) or the company (you working for has great name in market) are privileged to have you because you are actually promoting them(take a minute to think on it).If you don’t look good in a Armani or work for Google but are a piece of bullshit then the reaction comes, now a days any crap works for Google or every asshole wears a Armani.Now take the other way round if you are looking great in Armani people will understand that oh people with great personality wear Armani or brilliant individuals work for Google

Brand Stands Out

Brand Stands Out

So the catch point is every one of us is a Brand in ourselves but it takes time and commitment to work continuously to build it. Building a “Brand You” gives you a sense of self achievement which last for longer or to say ever and makes you stand clear, unique and visible among the crowd with distinction of something different among the common individuals. How does it help take an example you work for a software company which is doing good no problem, now suppose trouble time starts, what happens.. you will be among the last to get fired because you have got a brand, something unique, you have made yourself visible in the company by adding value to the company or to say have become indespensable and in worst case you are laid off ,if you have become a brand then anyone will hire you .Didnot get it take ….take a example(for instance Levis Strauss has John Ibrahim as its model and for some reason they don’t need his services he can promote lee, flying machine any other brand as its not the clothes which is adding value to John but its John Ibrahim who is adding value to clothes)
How to build Brand You

1. Search for the best qualities you posses and hone them or sharpen them because they are your weapons. Moreover  there’s say if you want to win you should always play on your strength

2. Look for the opportunities or rather seize them, which can utilize your best qualities and make them visible with utmost clarity

3. Set high standards for your self as the greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. So have high aspiration and keep upgrading them as you move on in life.

4. Live with the values you believe in at any cost because a successful person is not the one who does what’s convenient but is the one who does what’s right.  If you know its right you are fearless and you succeed in whatever you do and you are respected everywhere.

5. Every success in your life will make your next goal in life gets clearer and every failure will make you think again to set new goals or reset old one.

6. Participate in contributing back to the society in any form (This should be the aim of every living individual at any cost or else your life has just gone waste)


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